WWF-Canada | Campaign for Support — We’re in this together

Become A Friend

OF CANADA’S ARCTIC

Campaign for Support

As humans, we often see ourselves as something other than nature. Yet we rely on nature for the clean air, freshwater and nourishing food we need to stay alive.

The reality is that we aren’t so different.

The major issues affecting nature today – climate change, ocean acidification, loss of biodiversity, pollution and the degradation of natural resources – are all directly tied to our ability to survive and thrive on this planet now and into the future.

Humans, animals, plants, oceans – we’re all in this together.

LET’S PROTECT THE FUTURE OF NATURE TOGETHER

Many of the last wild places on the planet are in Canada. We have the world’s longest coastline, connecting us to three oceans teeming with life. With our freeflowing rivers, deep underwater canyons and vast Arctic, Canada is home to an incredible diversity of species, from grizzly bears that roam under old-growth trees to belugas that sing beneath the Arctic ice.

Canada’s natural wealth is a huge global endowment that requires responsible stewardship.

Today, greenhouse gases in the atmosphere from burning coal, oil and gas are transforming ecosystems at an alarming rate, causing more droughts and floods, threatening the livelihoods of communities coast to coast and displacing creatures to parts of the land and sea where they have never lived before. In fact, climate change puts a third of Canada’s animals at risk of extinction, fast tracking every other threat.

It’s time to do things differently.

Working with a wide array of partners and communities, WWF‑Canada is building a future where wildlife, nature and people thrive together. A future where healthy ecosystems underpin vital communities.

50 years of conservation

Imagine what Canada might look like if our donors had not believed that together we can protect nature forever. Since our founding in 1967, we have achieved many important and long-lasting conservation results.

  • Recovered endangered species, including the sea otter, peregrine falcon, and swift fox
  • Forged over 1,000 new protected areas across Canada
  • Stopped oil exploration in the Beaufort Sea
  • Partnered with Canada’s biggest corporations on landmark conservation commitments
  • Moved shipping lanes in the Bay of Fundy to protect endangered right whales
  • Protected the world’s largest freshwater reserve, Lake Superior National Marine Conservation Area
  • Partnered to successfully rebuild the 3Ps (southern) Newfoundland Atlantic cod stock, which recently became Canada’s first Atlantic cod fishery to achieve Marine Stewardship Council (MSC) certification as sustainable and well managed

There is still much to be done:

52%

Our planet’s wildlife populations have declined 52 per cent since 1970.

3%

All environmental groups currently receive less than 3% of fundraising in Canada.

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1/3 of Canadian animals are at risk of extinction due to climate change.

One in four of the world’s mammals are now threatened with extinction in the near future. So are one in eight birds, one in five sharks, one in four coniferous trees and one in three amphibians.

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1/8

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Nearly half of all natural World Heritage sites are threatened by harmful industrial activities.

Changes to the ocean chemistry along the North American West Coast – including along coastal British Columbia – will have devastating ecological consequences in the coming decades if immediate action isn’t taken.

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The global economy has grown by 6.5 per cent in the past two years while CO2 emissions from energy generation and transport have not grown at all, showing that a greener world can be a more prosperous world.

BE THE HERO THAT NATURE NEEDS

When you support WWF‑Canada, you are partnering with an organization that gets results. Since 1967, we have helped conserve land, freshwater and coastal ecosystems across the country. Today, we’re continuing to protect those vital habitats and tackling some of the biggest conservation issues facing this country, including climate change, encroaching development and pollution.

Join us as we take on these challenges, develop new and innovative ways of working with with communities and partners to create resilient ecosystems and sustainable economies that support each other.

Recognizing Canada’s bounty of nature and species, we are committed to:

  • A healthy future for the Arctic
  • All freshwater systems in good condition
  • Healthy marine wildlife and ecosystems on all three coasts
  • Resilient communities co-existing with healthy nature across the country

As we hurtle toward 2020 our work will focus on defining and expanding practical, new and better ways of creating this future.

Kayak at McGreevey Harbour, Slate Islands, Lake Superior, Ontario, Canada.

Polar bear, head close-up portrait of an adult male, Alaska

Atlantic salmon, Canada

HAVE GLOBAL IMPACT WITH OUR INTERNATIONAL NETWORK

Many of the challenges we face in Canada are not unique. Around the world, beautiful and ecologically valuable places are threatened by encroaching development, pollution and our changing climate. Species face devastating losses, many teetering on the brink of extinction.

Conservation efforts in Canada could make the difference for tigers in Nepalese forests, polar bears in the Russian Arctic or dolphins on Chilean coasts. And here in Canada, we have much to learn from international successes.

As part of the WWF network, which spans more than 100 countries, WWF‑Canada has an impact on a global scale. Together, we are creating a future where humans live in harmony with nature.

Make transformative change

If you want to ensure your children – and their children – grow up in a country where grizzly bears roam the Pacific rainforests, where narwhals navigate through Arctic ice floes, where bountiful fisheries support thriving coastal communities, and where wildlife and people have all of the freshwater they need, consider a gift with a real impact.

Whether you give $10,000, $100,000, $1 million or more, you can support transformative change through WWF‑Canada. There are many ways to give and we invite you to explore the possibilities with our Major Gifts team.

Humpback whale breaching in Alaska

Two barren-ground Caribou (Rangifer tarandus) near the Back River, Northwest Territories, Canada

BECOME A FRIEND OF WWF‑CANADA

Make a significant difference for nature and help protect the true wealth of our nation with a tax-deductible donation to WWF‑Canada.

With a gift of $10,000 or more, you can become a:

BECOME A FRIEND OF CANADA’S ARCTIC

GOAL FOR 2020: $20 MILLION

For a tax-deductible gift of $10,000 or more, you can become a Friend of the Canada’s Arctic, and help to:

  • A healthy future for the Arctic
  • All freshwater systems in good condition
  • Healthy marine wildlife and ecosystems on all three coasts
  • Resilient communities co-existing with healthy nature across the country

Your generous support will be recognized in our publications and on our website. In addition, you will receive regular updates from our Canadian Arctic conservation team, a copy of The Canadian Geographic Atlas of Canada, invitations for you and a guest to attend our #WeAreAllWildlife Speaker Series and other special events, plus the opportunity to participate in unique Friends–only travel and much more!

Now is the Time to Take Action

Everyone has a role to play in securing a healthy Arctic future today. We must all work together to slow the impact of rapid climate change in the region, and to choose the right future for the Canadian Arctic. It’s a land of great conservation opportunity, where we have a chance to set well–informed plans in place, heeding the lessons from past development successes and mistakes that have already happened around the world. Fortunately, it’s not an “either/or” choice – both development and conservation agendas can be pursued at the same time, in balance. In the Canadian Arctic, we have an almost clean slate, ready for us to make the right choices. And now is the time to begin.


BECOME A FRIEND OF CANADA’S OCEANS

GOAL FOR 2020: $10 MILLION

For a tax-deductible donation of $10,000 or more, you can become a Friend of Canada’s Oceans and join us in changing the tide, driving protection and sustainable management so our oceans have a vibrant future. Your donation will help to:

  • Support WWF‑Canada’s partnership with fisheries on sustainable practices, so marine ecosystems and coastal livelihoods can thrive;
  • Protect the habitat of whales and other marine species by advocating for the conservation of priority regions and supporting sustainable shipping operations;
  • Explore new sources of renewable energy, such as tidal power, by working with government and industry to create habitat-friendly renewable energy projects.

Your generous support will be recognized in our publications and on our website. In addition, you will receive regular updates from our Canadian oceans conservation team, a copy of Sea Sick, autographed by author Alanna Mitchell, invitations for you and a guest to attend our #WeAreAllWildlife Speaker Series and other special events, plus the opportunity to participate in unique Friends-only travel and much more!

Now is the Time to Take Action

All life on earth depends on the world–s oceans. Not only do the world’s oceans produce more than half of the oxygen that sustains life on the planet, but their ability to absorb carbon dioxide helps protect all life from the harsh impact of climate change.

Once considered an inexhaustible source of food, our oceans are now in a state of global crisis caused by overfishing – which is the single biggest threat to ocean life – and poor management. Over the past fifty years, many large marine species, including Bluefin tuna, cod and sharks, have been fished to the point of collapse.

Canada has the world’s longest coastline, bordering the Pacific, Atlantic and Arctic oceans. As Canadians, we have a unique opportunity to protect and steward one of the largest expanses of ocean on the planet.

BECOME A FRIEND OF CANADA’S FRESHWATER

GOAL FOR 2020: $10 MILLION

For a tax-deductible donation of $10,000 or more, you can become Friend of Canada’s Freshwater and join our efforts to protect one of Canada’s greatest natural resources. Your gift will help:

  • Support our National Freshwater Health Assessment, which for the first time in history is making data about Canada’s freshwater available to everyone across the country, from local community groups to citizen activists and scientists;
  • Advance science, innovation and capacity by supporting WWF‑Canada’s partnerships with local communities, scientific experts and river stewards as we work together to preserve healthy and resilient rivers;
  • Recommend rules for water management by assisting WWF‑Canada’s efforts to work with communities and all levels of government to protect Canada’s wealth of freshwater.

Your generous support will be recognized in our publications and on our website. In addition, you will receive regular updates from our Canadian freshwater conservation team, a copy of The Sacred Headwaters, autographed by author Wade Davis, invitations for you and a guest to attend our #WeAreAllWildlife Speaker Series and other special events, plus the opportunity to participate in unique Friends-only travel and much more!

Now is the Time to Take Action

Canada is home to one–fifth of the world’s freshwater. Thousands of lakes, rivers, streams and wetlands provide us with water to drink, grow our food, power our homes and sustain our environment. This freshwater wealth is a huge global endowment that requires responsible stewardship.

WWF‑Canada’s goal is to see all of Canada’s freshwater in good condition by 2025. To reach that target, we need to start by understanding just how healthy Canada’s waters are – the truth is, no one knows.

That’s why we’re working with a wide range of partners to assess the health of all lakes, streams and rivers across Canada and the threats they face – gathering data that will help us create long-term solutions for water health. It’s a tremendous undertaking, but necessary to protect and promote a healthy water future.

BECOME A FRIEND OF GREEN COMMUNITIES

GOAL FOR 2020: $5 MILLION

For a tax-deductible donation of $10,000 or more, you can become a Friend of Green Communities and help us connect Canadians with nature. Your gift can make a lasting difference for nature while helping us reawaken this connection in many others by assisting us to:

  • Expand successful programs like the Great Canadian Shoreline Cleanup, which engages 60,000 people annually and removes more than 175,000 kilograms of garbage from our shorelines;
  • Create innovative classroom materials for students, from elementary to post-secondary;
  • Provide Go Wild grants to Canadians with bold, new ideas designed to connect more people to nature and help it thrive.
  • Engage Canadians in planting gardens that benefit wildlife and species-at-risk.

In today’s world – in particular in urban areas where more than 80 per cent of Canadians live – it is not unusual for people to spend the majority of their time indoors. Connecting with nature provides physical and emotional health benefits and helps us to recognize the inherent value of the natural world.

Your generous support will be recognized in our publications and on our website. In addition, you will receive regular updates from our Nature Connected Communities conservation team, a copy of The Optimistic Environmentalist: Progressing Towards a Greener Future, autographed by author David Boyd, invitations for you and a guest to attend our #WeAreAllWildlife Speaker Series and other special events, plus the opportunity to participate in unique Friends-only travel and much more!

Now is the Time to Take Action

Over the next five years, WWF‑Canada will forge deeper connections to nature for 3.5 million people – that’s one in 10 Canadians – by building new tools and gathering people together in unique ways, mobilizing workplaces and university students, parents and children, artists and scientists, political leaders and voters for conservation. Your support will help us ensure that people young and old can and will restore their urban streams, play games in city parks, identify and monitor migrating birds, build native gardens, and advocate for climate-smart policies.

BECOME A FRIEND OF GREEN INNOVATION

GOAL FOR 2020: $5 MILLION

For a tax-deductible donation of $10,000 or more, you can become a Friend of Green Innovation and help to build innovative solutions in Canada that reflect and contribute to conservation success all over the world. Your gift will allow us to:

  • Map habitat-friendly renewable energy;
  • Scale up for global conservation impact;
  • Use our conservational science expertise to protect vulnerable species in Canada and around the world.

Your generous support will be recognized in our publications and on our website. In addition, you will receive regular updates from our Science, Research and Innovation Team, a copy of The Optimistic Environmentalist: Progressing Towards a Greener Future, autographed by author David Boyd, invitations for you and a guest to attend our #WeAreAllWildlife Speaker Series and other special events, plus the opportunity to participate in unique Friends-only travel and much more!

Now is the Time to Take Action

Today, nature faces many challenges: climate change, encroaching development and pollution threaten our beautiful, ecologically valuable places. In response, WWF‑Canada has established a Science, Research and Innovation team, devoted to accelerating the effectiveness and scale of our efforts to protect biodiversity. We are working with academic partners across the country and around the globe to conceive of and explore new ideas, and take them from the drawing board into the real world.

For full details of our work in Green Innovation and how you can help, please click below:

By working with a wide array of partners and communities, WWF‑Canada is building working examples to demonstrate that by taking care of nature, we take care of all of us for all time.

We are lining up carbon-free energy that preserves the places key animals and plants live, inspiring new ways of shipping goods to sustain people while preserving wildlife, and spurring community wealth by building marine protection solutions and fisheries that can last.

These are made-in-Canada solutions that boost both nature and the economy. Let’s show the world how it’s done. It’s time. It’s possible. We know how.

JOIN US.

CONTACT

Rosemary Ludvik, Acting Director, Major Gifts

rludvik@wwfcanada.org
416-489-8800 ext. 7730

Major Gifts

Joanne Steel, Senior Specialist, Foundations and Government Grants

jsteel@wwfcanada.org
416-489-4567 ext. 7205

Julie Wajcman, Senior Specialist, Major Gifts

jwajcman@wwfcanada.org
416-489-4567 ext. 7340

Planned Giving

Sarah Zachariah, Coordinator, Legacy Giving

szachariah@wwfcanada.org
416-489-4567 ext. 7311

On Maternity Leave

Maya Ahamad, Senior Specialist, Legacy Giving